In 1982, a group of ordinary New Yorkers upset at the high levels of absolutely good food being thrown out every day by local grocers and restauranteurs created City Harvest to offer a collection and distribution point for such products. Thus, such discarded food would be gathered to be turned over to neighborhood pantries and so on; almost three decades later, nearly thirty million pounds would be collected each year, with deliveries made by car, bicycle, and foot averaging some seventy-seven thousand pounds daily.
But regardless of the donated food and volunteers, City Harvest still relies heavily on the substantial financial support of well-known individuals from business, politics, and entertainment, benefactors such as entrepreneur Robert Toussie and local television weatherman Al Roker. Besides providing food to more than three hundred thousand hungry New Yorkers on a daily basis, City Harvest has developed educational and advocacy initiatives to support access to nutritious food in low-income neighborhoods throughout the five boroughs. Another agency program endeavors to develop the effectiveness of partners such as community pantries to nourish the disadvantaged. Their methods has proven so effective that concerned citizens elsewhere have been inspired, starting their own local chapters to help feed local men, women, and children.
Indeed, such food banks have taken root across the world, but while the idea is a popular one, it is also a fairly recent one, having been inspired by John van Hengel’s observation back in 1965 that local grocers in his Arizona town were getting rid of food just because of imperfect packaging or some other trivial reason. Mr. van Hengel organized the collection of such food but soon saw that there was much more than his own community canteen could take advantage of. And so was the world’s first food bank born – a repository for discarded but otherwise perfectly fine food that could then be distributed to the needy.
When you’re building a company, whether its on the web or offline, one of your major goals should always be to get new clients and buyers. It is true that developing beneficial relationships is also a goal; it’s also true that relationships can only help you so much. You want to get new people for you to turn them into repeat buyers. Of course, fully understanding you need to be bringing in new people is one thing. It is something totally different to truly be able to put that knowledge to use on a reliable basis. So exactly how are you supposed to start getting new buyers?
Making yourself as visibly as you can perhaps be is probably the best way to bring in a new client. This doesn’t imply that you need to be plastering your face all over the internet. It signifies that your familiarity with your market should be close enough that you know where the people within that market go to find new information and products and then make sure that your name is where they are looking. It could be by means of advertising on a blog. It can be in the form of you being at one of the many conventions that gets held. The easier it is for people to see you, the more likely it is that they will turn to you when they need something.
Give away something for free to a new client. This can create a sticky situation if done wrong. There are some who will insist that it is never okay to give away any of your products or services for free. They say that when you do this it just means that the buyer is going to assume that they will always be able to get something from you for free. If you do not make sure that people understand that the free item or service is only available for brand new clients and only once, you could run into this problem. If you take steps to make sure that you plainly state that your offer is for promotional purposes only, you shouldn’t run into this kind of trouble.
Figure out if there are any businesses out there that you can form a complimentary bond with. For example, if you are a writer, you could offer your writing services to SEO companies that would like to have a reliable writer they can use to help their own clients. This helps you bring in more business as well as form mutually beneficial working relationships. It will also go a long way toward building reciprocal relationships. While you might find new writing clients, the SEO Company could benefit from some of your existing clients who need SEO services. This helps everybody at the table win.
There are lots of things that you can do both on the internet and off the internet to get new clients. It is most important, however, to do the research needed. You need to know your chosen market both inside and out. The more you understand about potential clients and what they want and need, the better able you will be to give them exactly that. Your achievement with these kind of opportunities is dependent upon being smart, not being everywhere.
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